How Ad Intent Works
On this page, we'll walk you through how our ad platform works from creating campaigns to the kind of performance you can expect.
About Ad Intent
Ad Intent is an ad platform designed exclusively for Shopify stores. Our proprietary Shopify campaign data enables us to help nearly any Shopify store rapidly increase sales.
We support Shopify stores across all niches in the following countries: the US, UK, Ireland, Australia, New Zealand, Japan, Singapore, Brazil, Germany, France, the Netherlands, Italy, Sweden, Spain, Switzerland, and Denmark.
How Ad Intent Source Traffic
Ad Intent partners with display ad networks like Taboola to deliver high-quality traffic to your Shopify store.
These ad networks aggregate advertising space, known as "inventory," and Ad Intent acts as a wholesale buyer within these networks.
Unlike Meta’s Audience Network or Google’s Search Network, display ad networks focus on driving traffic primarily through display ads.
Ad Intent programmatically creates these display ads using highly targeted keywords that are specifically relevant to your products.
How Targeting Works
By default, all campaigns use Auto Targeting, which analyzes your website to automatically identify the most relevant keywords, interests, demographics, and geographic information for your products.
Our ad engine then matches your products to audience segments most likely to convert into customers.
You can also manually provide targeting keywords of your choice which overwrites Auto Targeting.
Learning Phase & Results
The first 30 days of any campaign is the Learning Phase, during which our ad engine tests your products with various audience segments to identify the best-performing matches.
Performance may be sub-optimal during this period, so we recommend avoiding any changes to your campaign, as this would restart the Learning Phase.
Performance will start to improve on your second and third month, with most customers reporting seeing sales growth by their 3rd month based on our annual customer surveys.
Performance Data
Ad Intent runs an annual customer survey to better understand customer results and the performance of our ad platform. Below, we provide a summary of our annual survey results.