Performance & Results
Real Data From Real Shopify Stores
Every year, we survey our customers to understand how their campaigns are performing. Below is what we've found, aggregated across all of our annual surveys.
Based on aggregated data from annual customer surveys conducted by Ad Intent.
Sales Growth Timeline
When Do Stores Start Seeing Sales?
Most stores on our Standard+ and Pro plans see their first sales growth within 2 to 3 months. The first month is the learning phase where our ad engine is testing and optimizing. By month 3, the large majority of stores are seeing meaningful results.
Cumulative % of stores reporting sales growth
Based on Standard+ and Pro plan customers. Starter plan results may vary.
Performance by Plan
How Results Compare Across Plans
Higher tier plans have larger ad budgets, which gives the ad engine more room to test and optimize. Here's how results typically break down.
% Reporting sales growth by month 3
How It Works
Why Results Improve Over Time
Your campaign goes through three distinct phases. Understanding this helps set realistic expectations for what you'll see each month.
Month 1
Learning Phase
Our ad engine tests your products with different audiences, placements, and keywords to find what works best.
Month 2 to 3
Optimization & Growth
The system focuses your budget on the audiences and placements that are driving the best results.
Month 4 to 6
Consistent Performance
Campaigns are fully optimized and delivering steady traffic and sales to your store.
Customer Satisfaction
What Customers Say About Their Experience
We ask customers to rate their overall experience with Ad Intent and whether they feel they received good value for their investment.
Survey responses
Setting Expectations
What If I Don't See Results by Month 3?
While the majority of stores on Standard+ and Pro plans report sales growth by month 3, every store is different. A smaller percentage of stores take longer to see meaningful results, typically reaching their growth phase between months 3 and 6.
Why some stores take longer
Several factors can affect how quickly results appear. Stores in highly competitive niches, stores with very specialized or seasonal products, or stores targeting countries with smaller audiences may need additional time for the ad engine to find the right match.
The good news: 93% of stores on Standard+ and Pro plans report sales growth by month 6. If your campaigns are still in their early months, the system is likely still optimizing. Consistency is key.
Most stores (82%): Growth by month 2 to 3
These stores see results once the learning phase ends and campaigns begin optimizing. Common in stores with broad appeal, clear product categories, and competitive pricing.
Late bloomers (11%): Growth by month 4 to 6
These stores need more time for the ad engine to find the right audience. Common in very niche markets, seasonal products, or highly competitive categories. Results are just as strong once they arrive.
Our recommendation
If you haven't seen the results you expected by month 3, give your campaign at least one more month before making major changes. Many stores see a breakthrough in months 4 to 5 once the ad engine has gathered enough data. If you have questions, our support team is always available to review your campaign and suggest adjustments.
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